# The New Brand - E-Commerce & Integration Experts

Computer programming activities · Zuidbroek

Unclaimed profile · https://cogundi.com/en/companies/the-new-brand-e-commerce-integration-experts-zuidbroek-408d8fbb-a04a-45c0-bd26-fd74ecb04243

## Identification

- Legal name: The New Brand - E-commerce & integration experts
- Activity: Computer programming activities (62.01)
- Head office: Unescoweg 7, 9636 HP Zuidbroek
- Website: https://thenewbrand.nl

## What the company website says

### Services

**Integrations** with ERP, WMS and e-commerce systems (Brincr, Picqer, Channable, Mollie, Moneybird, Sendcloud, Discogs and others). **Webshop maintenance** including tested WordPress/WooCommerce/plugins/themes updates, security, daily backups and 24/7 monitoring. Custom-built webshops using Laravel, WooCommerce and Tailwind CSS without templates or page builders, with active API change monitoring.

- **Integrations** with ERP, WMS and e-commerce systems: Brincr, Picqer, Channable, Mollie, Moneybird, Sendcloud, Discogs and others (Source: https://www.thenewbrand.nl/faq/)
- Website maintenance includes: WordPress/WooCommerce/plugins/themes updates (tested in staging), security, daily backups, 24/7 monitoring (Source: https://www.thenewbrand.nl/faq/)
- Technology used: **Laravel, WooCommerce** and Tailwind CSS (Source: https://thenewbrand.nl/over-ons/)
- Websites built in **full custom code, no templates** or page builders (Source: https://www.thenewbrand.nl/faq/)
- Active monitoring of API changes, updates included in monthly maintenance (Source: https://www.thenewbrand.nl/faq/)
- Work with small and large businesses; importance is understanding your needs (Source: https://www.thenewbrand.nl/faq/)
### Who it is for

**Takes over** webshops and applications developed by other providers after intake assessment. Performs **migrations** of existing webshops (ShopFactory, Lightspeed, Magento) to WooCommerce while preserving data and SEO redirects.

- Takeover of websites and applications developed by other providers, with intake scan to assess condition (Source: https://www.thenewbrand.nl/faq/)
- Migration of existing websites (ShopFactory, Lightspeed, Magento) to WooCommerce with data retention and SEO redirects (Source: https://www.thenewbrand.nl/faq/)
### Capacity

**Team of 3** specialists (developer, architect, strategist) with **direct contact** to developers, no intermediate project managers.

- Team of **3 specialists** (developer, architect, strategist) (Source: https://thenewbrand.nl/over-ons/)
- Direct contact with developers, no project managers in between (Source: https://thenewbrand.nl/over-ons/)
### Prices and quotes

Custom WooCommerce webshops from **€7,500** excl. VAT. Brincr ↔ Picqer integrations from **€99/month**, Picqer Fulfilment Portal from €149/month. Clear proposal after intake meeting with **fixed price** and no hidden fees.

- **Custom WooCommerce webshops** starting from €7,500 excluding VAT (Source: https://thenewbrand.nl/)
- Brincr ↔ Picqer integration starts from **€99/month**, Picqer Fulfilment Portal from **€149/month** (Source: https://www.thenewbrand.nl/faq/)
- Clear proposal after intake meeting with fixed price, no hidden costs (Source: https://www.thenewbrand.nl/faq/)
### Service area

Based in **Groningen**, active throughout the **Netherlands**.

- Based in **Groningen**, active throughout the Netherlands (Source: https://thenewbrand.nl/contact/)
### Lead times and availability

Usually **6 to 10 weeks** to build a webshop from briefing to launch. **Standard integrations** typically live in **2 to 4 weeks**.

- Usual duration of **6 to 10 weeks** to build a webshop from briefing to launch (Source: https://www.thenewbrand.nl/faq/)
- Standard integration implementation: usually live within **2 to 4 weeks** (Source: https://www.thenewbrand.nl/faq/)
### Quality and guarantees

Specialists in **logistics workflows**: orders, warehousing, returns and multi-channel. **Strengths**: Picqer integrations, store migrations, WMS implementations. Post-launch: monitoring, continuous optimization and growing scalability. **B2B**: OCI/PunchOut connections, wholesale sales portals, tiered pricing. NLGW member and Brincr and Abeta integration partner.

- Understanding of logistics processes: order workflows, warehouse processes, returns, multi-channel (Source: https://thenewbrand.nl/over-ons/)
- Speciality: **Picqer integrations**, warehouse migrations, WMS implementations (Source: https://thenewbrand.nl/over-ons/)
- Post-launch support: monitoring, continuous optimization, growing software scalability (Source: https://thenewbrand.nl/over-ons/)
- B2B specialty: **OCI/PunchOut integrations**, wholesale portals, tiered pricing (Source: https://thenewbrand.nl/over-ons/)
- Member of **NLGW** (registered web designer) and integration partner of Brincr and Abeta (Source: https://thenewbrand.nl/over-ons/)
### Experience and references

**20+ years** of e-commerce experience with **50+ projects** delivered.

- **20+ years** of e-commerce experience (Source: https://thenewbrand.nl/)
- **50+ projects** completed (Source: https://thenewbrand.nl/)
### Practical information

Custom plugins for WooCommerce and WordPress where code becomes your property. **Free consultation** of 30 to 45 minutes with no obligation. **Response** typically within 24 hours. Tel. 0598 592 339, email info@thenewbrand.nl. Integrations and portals fully customizable with new features billed separately.

- **Custom plugins** for WooCommerce and WordPress, built according to WordPress standards, code becomes your property (Source: https://www.thenewbrand.nl/faq/)
- Free consultation of **30 to 45 minutes** without obligation or sales pitch (Source: https://www.thenewbrand.nl/faq/)
- Response to messages usually within **24 hours** (Source: https://thenewbrand.nl/contact/)
- Phone: **0598 592 339** (Source: https://thenewbrand.nl/contact/)
- Email: **info@thenewbrand.nl** (Source: https://thenewbrand.nl/contact/)
- Integrations and portals fully customizable with new features billed separately (Source: https://www.thenewbrand.nl/faq/)
### Other information

**Google rating**: 5.0 stars. **Semro**: proprietary site and server monitoring software, EU-hosted and GDPR-compliant. **Chrome extensions** Picqer info and GoedGepickt info: completely free. **Picqer Fulfilment Portal**: white-label client portal with real-time access to orders and returns.

- Google rating: **5.0 stars** (Source: https://thenewbrand.nl/)
- **Semro**: own website and server monitoring software, EU-hosted and GDPR-compliant (Source: https://www.thenewbrand.nl/faq/)
- **Chrome extensions** Picqer info and GoedGepickt info: completely free (Source: https://www.thenewbrand.nl/faq/)
- **Picqer Fulfilment Portal**: white-label customer portal providing real-time order and return access (Source: https://www.thenewbrand.nl/faq/)

## Sources

- Identification: INSEE, SIRENE database (October 2026 edition), Licence Ouverte.
- Information from thenewbrand.nl, read on 6 October 2026.